What Type of Data Is a Yes No Question?


Heather Bennett

When it comes to collecting data, there are various types that can be gathered and analyzed. One common type of data is a yes-no question.

This type of question allows respondents to provide a simple answer of either “yes” or “no”. Let’s take a closer look at what this type of data entails and how it can be utilized.

The Yes-No Question

A yes-no question is a closed-ended question that requires a binary response. It presents respondents with two options: “yes” or “no”. This type of question is often used in surveys, questionnaires, and interviews to collect specific information quickly and efficiently.

For example, imagine you are conducting a survey about customer satisfaction with a product. You may include questions such as:

  • Did the product meet your expectations?
  • Would you recommend this product to others?
  • Have you encountered any issues with the product?

These questions allow respondents to provide concise answers without the need for lengthy explanations. This simplicity makes it easier to analyze the data collected.

Data Analysis

Once you have gathered responses to your yes-no questions, you can begin analyzing the data. One common method is to calculate the percentage of “yes” and “no” responses for each question.

This analysis provides valuable insights into trends and patterns within your data set. For example, if a high percentage of respondents answer “yes” to the question about meeting expectations, it suggests that the product is generally well-received by customers.

Potential Limitations

While yes-no questions are useful for gathering specific information quickly, there are some limitations to consider. Firstly, this type of question may not capture the complexity of certain situations. Some respondents may feel limited by the binary options and prefer to provide a more nuanced answer.

Additionally, yes-no questions may not provide enough context or depth for certain topics. If you require detailed feedback or want to explore different perspectives, open-ended questions might be more appropriate.

Incorporating Yes-No Questions

Yes-no questions can be incorporated into various research methodologies and data collection techniques. They are commonly used in quantitative research, where numerical data is gathered and analyzed.

These questions can also be included in mixed-methods research approaches, where both quantitative and qualitative data are collected. By combining yes-no questions with open-ended questions, researchers can gather both specific responses and detailed explanations from respondents.


Yes-no questions are a valuable tool for collecting data efficiently. They allow researchers to gather specific information quickly and provide insights into trends and patterns within the collected data set.

However, it is important to consider the limitations of yes-no questions and choose the appropriate data collection method based on the research objectives. By understanding the advantages and limitations of this type of question, researchers can make informed decisions when designing surveys or interviews.

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