What Type of Data Does IRI Have?


Larry Thompson

When it comes to data, IRI is a powerhouse. They have a vast range of data sets that cater to various industries and requirements. Let’s take a closer look at the different types of data that IRI has to offer:

Consumer Purchase Data

IRI is well-known for its consumer purchase data, which provides valuable insights into consumer behavior and preferences. This data includes information such as what products consumers are buying, when they are buying them, and where they are making their purchases. With this data, businesses can gain a deeper understanding of their Target audience and make informed decisions regarding product development, marketing strategies, and pricing.

Retail Measurement Data

IRI’s retail measurement data focuses on tracking sales performance in retail stores. This data includes metrics such as sales volume, market share, and promotional effectiveness. By analyzing this data, retailers can optimize their inventory management, identify trends, and improve overall store performance.

Market Insights Data

Market insights data from IRI provides a broader view of the market landscape. It includes information on market trends, competitive analysis, and consumer sentiment. This type of data helps businesses stay ahead of the curve by identifying emerging opportunities and potential threats.

Media Measurement Data

In addition to consumer-focused data, IRI also offers media measurement data. This type of data helps advertisers gauge the effectiveness of their advertising campaigns across various channels such as television, radio, print media, and digital platforms. By analyzing media measurement data from IRI, advertisers can understand the reach and impact of their campaigns and make necessary adjustments for better results.

Healthcare Data

IRI’s healthcare data is invaluable for pharmaceutical companies and healthcare providers. It includes information on prescription drug sales, patient demographics, and healthcare provider behavior. This data helps pharmaceutical companies develop Targeted marketing strategies and healthcare providers improve patient care and outcomes.

Supply Chain Data

IRI’s supply chain data focuses on tracking the movement of products from manufacturers to retailers. It includes information on inventory levels, logistics, and distribution patterns. This data is crucial for optimizing supply chain operations, reducing costs, and ensuring timely delivery of products.


IRI offers a comprehensive range of data sets that cater to various industries and business needs. From consumer purchase data to media measurement data, their extensive collection provides valuable insights for making informed decisions. By leveraging IRI’s data offerings, businesses can gain a competitive edge and drive success in today’s dynamic market.

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