# What Type of Data Do Pivot Tables Use?

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Larry Thompson

What Type of Data Do Pivot Tables Use?

Pivot tables are powerful tools in data analysis, allowing you to summarize and analyze large datasets effortlessly. But have you ever wondered what type of data pivot tables use? In this article, we’ll explore the different types of data that can be used in pivot tables and how they can be structured for optimal analysis.

## 1. Numeric Data

Numeric data is the most common type of data used in pivot tables.

This includes numerical values such as sales figures, quantities, or any other numeric measurements. Pivot tables analyze numeric data by performing calculations like sum, average, minimum, maximum, or count.

## 2. Text Data

Text data refers to any non-numeric information that can be used in a pivot table.

This includes names of products, customers, regions, or any other textual information. Pivot tables can group and categorize text data to provide valuable insights based on specific criteria.

### 2.1 Categorizing Text Data

To effectively use text data in pivot tables, it’s essential to categorize the information properly. For example, if you have a column containing customer names, you might want to categorize them into groups such as VIP customers or regular customers to analyze their behavior separately.

## 3. Date and Time Data

Date and time data is another essential type of information commonly used in pivot tables.

This includes dates of sales transactions, timestamps for website visits, or any other time-related information. Pivot tables can easily group and summarize data based on specific time intervals like days, months, quarters, or years.

### 3.1 Grouping Date and Time Data

To analyze date and time data effectively, pivot tables allow you to group the information into specific intervals. For example, you can group sales data by month to identify monthly trends or group website visit data by hour to analyze peak traffic hours.

## 4. Boolean Data

Boolean data is a type of data that represents two possible values: true or false. This type of data is commonly used in pivot tables for binary analysis, such as tracking customer preferences (e.g., subscribed or unsubscribed) or product availability (e., in stock or out of stock).

## 5. Calculated Fields

In addition to the above types of data, pivot tables also allow the use of calculated fields.

Calculated fields are custom formulas created within the pivot table that perform calculations on existing fields. These formulas can combine different types of data and perform calculations like percentages, ratios, or any other complex analysis.

### 5.1 Example: Calculating Profit Margin

Let’s say you have a pivot table with sales revenue and cost figures. You can create a calculated field to calculate the profit margin by dividing the profit by revenue and multiplying by 100.

• Select the Pivot Table Tools Analyze tab.
• In the Calculations group, click on Fields, Items & Sets.
• Select Calculated Field.
• Name your field as ‘Profit Margin’.
• In the Formula field, enter ‘=(Revenue-Cost)/Revenue*100’.
• Click Add and then OK to create the calculated field.

Now, your pivot table will include the profit margin as a new field, allowing you to analyze the profitability of different products, regions, or any other category.

In conclusion, pivot tables can handle various types of data, including numeric data, text data, date and time data, boolean data, and even calculated fields. By structuring your data properly and utilizing the power of pivot tables, you can gain valuable insights and make informed decisions based on your analysis.